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Outlook of the online baby products retailing market

The global online baby products retailing market is expected to multiply significantly and register a CAGR of close to 17% during the forecast period. Shopping online for baby products eliminates the need to visit physical stores, thus providing customers the freedom to purchase products from a wide variety of brands, without the constraint of time and location. One of the major factors driving the growth of this market is the availability of easy payment options such as cash on delivery (COD), credit and debit cards, and Internet banking accounts.

The booming demand for omnichannel retailing is another fast-moving trend that is assisting the growth of the online baby products retailing market. This form of retailing offer consumers an option to order products online and get it delivered through brick-and-mortar stores on the same day at their convenience. For instance, Argos and eBay joined forces in 2014 for omnichannel retailing, which allows consumers to purchase products on eBay and collect them in Argos stores. Thus, the growing trend of omnichannel retailing is set to influence the positive growth of the market over the next five years.

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Segmentation by product type of the online baby products retailing market

Gear
Toys
Apparel
Feeding
Diapering
Personal care
Nursery
Health and safety

The gear segment, which include products such as car seats, strollers and prams and walkers, was the largest revenue contributor to the online baby products retailing market in 2015. Of all the products, car seats are the most widely used product because this market is driven by mandatory laws introduced by governments in countries such as the US, Germany, Italy, Australia, Austria, Canada, New Zealand, Spain, and the UK that require the mandatory use of car seats while traveling.

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Geographical segmentation of the online baby products retailing market

APAC
Europe
Latin America
MEA
North America

In 2015, the APAC region dominated the online baby products retailing market owing to factors such as a rise in the number of Internet users, growth in disposable income, and increasing participation of women in the workforce. This region is also expected to witness the fastest growth and continue its dominance until 2020.

Competitive landscape and key vendors

The majority of the total revenue of the online baby products retailing market emerges from seasonal sales, and hence vendors need to keep updating themselves with the latest fashion trends. Pricing and alluring distribution strategies, along with effective service offerings by vendors will likely play a significant role in driving the growth of the market over the next five years.