MarketResearchReports.Biz has announced addition of new report "Global Organic Laundry Detergents Market 2016-2020" to its database.
Market outlook of the global organic laundry detergents market
Technavios research analyst predicts the global organic laundry detergents market to grow steadily at a CAGR of approximately 4% by 2020. The absence of phthalates, synthetic fragrances, artificial dyes, or colors in organic detergents is a significant factor that augments its adoption during the predicted period.
Decreasing infant mortality rate is the key driver for the growth of this market. Organic detergents use ingredients that are non-toxic in nature and are, hence, the preferred choice for washing an infants clothes. With the decrease in infant mortality, the applicability of such detergents is estimated to increase. This increase in the use of organic detergents is envisaged to result in market growth during the forecast period.
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Product-based segmentation of the organic laundry detergents market
Liquid detergents
Powdered detergents
Tablet detergents
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Technavio market research analysts estimate the liquid detergents segment to account for more than 86% of the total market share by the end of 2020. The launch of new products with better fragrances and natural ingredients is estimated to foster market growth in this segment during the predicted period.
Segmentation by retail formats and analysis of the organic laundry detergents market
Hypermarkets and supermarkets
Convenience stores
Independent retailers
In this market research report, analysts have projected the hypermarket and supermarket segment to account for more than 39% of the total market share by the end of 2020. Factors like the availability of popular brands in convenience stores are anticipated to bolster market growth during the predicted period.
Competitive landscape and key vendors
The global organic laundry detergents market is highly fragmented due to the presence of multiple vendors, including international and regional players. The market consists of organic laundry care products manufacturers as well as large retailers, which are the major distributors of these products.
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