Global Perfumes and Fragrances Market is expected to grow at a CAGR of around 2% by 2019

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Market outlook of the global perfumes and fragrances market

The global fragrances and perfumes market is expected to grow at a CAGR of around 2% by 2019. The rise in demand from emerging markets, such as APAC, Latin America, and Eastern Europe, and increased online sales of fragrances and perfumes are predicted to bolster the prospects for growth in this market during the forecast period.

Technavios market research analyst has estimated eminent factors, such as the recent rise in e-retail of fragrances and perfumes, to drive market growth during the forecast period. Recently, it has been observed that individuals prefer to shop online as it helps to save time and is more convenient. This trend of online shopping is envisaged to bolster market growth as it helps vendors to augment sales and spread brand awareness.

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Segmentation by product and analysis of the fragrances and perfumes market

Premium
Mass

The premium segment currently dominates the global fragrances and perfumes market and is anticipated to maintain its dominance over the market by the end of 2019. Factors like the rising disposable income of the populace and a rise in the availability of all brands through online channels are examples of some growth-promoting factors in this segment.

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Geographical segmentation of the fragrances and perfumes market

APAC
Europe
North America
ROW

Technavio market research analysts estimate the North American region to dominate the global market for perfumes and fragrances by the end of 2019. Factors like the improving economy, the rise in the sales of premium brands, and the launch of new products in this region are some of the significant factors that spur market growth in this region during the forecast period.

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