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In Europe, approximately 70% of the total population suffers from vitamin D deficiency, of which barely 5-6% has undergone vitamin D testing. This indicates that the vitamin D testing market in Europe is unpenetrated and has a high potential since the market has a large patient pool. Major vendors in Europe understand the potential market scenario and are constantly investing in R&D and innovating vitamin D testing devices, and assays and kits that will provide an accurate result at low cost.

Growing vitamin D deficiency will lead to various acute and chronic diseases such as cancer and asthma if not detected at an early stage and can be fatal for a patient. Thus, prevention of these fatal diseases is considered one of the major drivers contributing to the growth of the vitamin D testing market in Europe. Technavio expects the vitamin D testing market in Europe to grow at a steady rate, posting a CAGR of more than 5% during the forecast period.

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Segmentation of the vitamin D testing market in Europe by application

    25-hydroxy vitamin D test
    1, 25-dihydroxy vitamin D test

With a massive share of 77% in 2014, the 25-hydroxy vitamin D test segment held the majority of the vitamin D testing market in Europe, and this trend is expected to continue during the forecast period. The 25-hydroxy test is the most commonly used test to detect levels of vitamin D in the body.

Competitive landscape and key vendors

The European market for vitamin D appears attractive from the vendors’ perspective as a major part of the market is untapped. Therefore, there is robust competition among the vendors to develop products with high accuracy and efficiency through constant investment in R&D and innovation in the market.

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Top vendors in this market are -

    Abbott Diagnostics
    bioMérieux
    DiaSorin
    Fujirebio Diagnostics
    Roche Diagnostics
    Siemens Healthcare

Other prominent vendors included in this report are SCIEX Diagnostics, Diazyme Laboratories, Biokit, City Assays, Tosoh Bioscience Inc., Qualigen Inc., Dade Behring, DIAsource ImmunoAssays S.A, Ortho-Clinical Diagnostics, Biorad Laboratories, Piramal Healthcare, Beckman Coulter, and Becton Dickinson.

Growth drivers, challenges, and upcoming trends:  Vitamin D testing
Technavio’s market research analysts analyze upcoming trends such as the increased focus on strong scientific evidence supporting the combined use of calcium and vitamin D supplementation in the prevention of fractures, which is a commonly occurring condition due to vitamin D deficiency.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the vitamin D testing market in Europe. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.